Passengers will loss the confidence towards AirAsia Berhad which can be affected the name of the organization. Therefore, it can increase the demand of travelling. Therefore, they can reduced the cost by promoting their organization hence it can be reduced the Air asia stp analysis cost.
Some of the passengers will think that being delay is a disrespect of perspective. This will affect the operating of human resources in a company. Therefore, this will increase the revenue of the organization. Lack of maintenance, repair and overhaul MRO facility AirAsia Berhad has owned aircrafts until today and about another aircrafts to be received in this few years.
The organization will give an incentive to those pilots who take for short flight which they can reduce the duration of flights. Delays occurred because AirAsia Berhad has scheduling more flight and increasing the number of aircraft, along with the capacity scarcity of airport, this may cause the congestion of air traffic in the airport.
It is because that they use limited types of aircraft for their organization. Many of the full service airlines are planning to create a low cost operation to compete directly to AirAsia Berhad. Limited services resources Due to their low cost business model they implement, AirAsia Berhad cannot provide additional service to the customers as they require.
Due to the increasing number of aircraft and routes, they also undergo high risk of malfunction of their aircraft. Extensive of E-Commerce AirAsia Berhad has the benefit for selling off their seats through internet network and telephone booking.
Therefore, AirAsia Berhad needs to put more effort to comfort the emotion of passengers. Therefore, it is suitable for business passengers who travel often. Punctuality Passengers have to face some trouble by travelling on time to a destination.
The place of interest and culture in Malaysia would be spread out to all passengers who travel with AirAsia Berhad. Shin Corp has the financial strength to support AirAsia Berhad to grow their organization.
Besides, AirAsia Berhad may receive less income because of the bad weather. Opportunities Promote Malaysian tourism AirAsia Berhad will have the opportunity to promote Malaysian tourism because they have increased their routes and destinations all over the countries.
Delayed of a flight may influence the airline need to reorganize the company flights. This is the reason why AirAsia Berhad grows up faster and easier in the airline market with the powerful politically.
To have a strong management, they must have an extensive set of skills by planning, making decisions, solving problems, selecting and developing the right people, communicating and motivating their employees.
It is limited where AirAsia Berhad does not include frill service such as complimentary drinks, snacks, pillow and entertainment. AirAsia Berhad has created a skybridges of culture with many countries, since year they have flying to 81 destinations in 18 countries.
Due to the high volatility in fuel price, the airline is adopting static hedged approach at current price level would involve taking excessive risks. Everyone is focused on their work and concern about their organization.
The company may have a huge problem on this change. Passengers may charge an additional fee for inflight services when meet the needs of it. If the flight is cancel, this may affect passengers not really enjoy their flight journey.
It will directly lessen their revenue. Some people like to travel no matter how is the economy goes on, since AirAsia Berhad offers an affordable airfares for everyone regardless of different income categories of people.
Fluctuating Price of Fuel When the price of fuel is too high, this may causes AirAsia Berhad have the problem about the cost of fuel which will have a major dampening effect on earnings.
Flexible Air Schedules AirAsia Berhad increases the frequency of their flight every year to fulfill the needs of passengers. AirAsia Berhad can employ more pilots and cabin crews into their organization.
By operating the low cost principle, AirAsia Berhad aim to maximize their sales and minimize their operating cost. This shows that they are efficient and effective towards their company.
Therefore, it can lead their business to drop. Therefore, they can reduce the cost of training. It has an inverse relationship between the quantity produced and per unit fixed costs. Their malfunction aircrafts cannot utilize since they have shortage of MRO facility to fast repair it.SWOT Analysis for AirAsia Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia Strengths Ø Air Asia has a very strong management team with strong links with governments and airline industry leaders.
This is partly contributed by the diverse background of the executive. Air asia marketing strategies. Introduction of the product Name of the company: Air Asia Berhad ABOUT THE PRODUCT Air Asia is a low cost airline based in Kuala Lumpur, Malaysia.
(SWOT Analysis) To figure out the internal factors such as strengths and weaknesses, and external opportunities and threats to business objectives, a SWOT. Free Essay: SWOT ANALYSIS FOR AIR ASIA Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia Strengths The first phase of the swot analysis.
Air Asia Marketing Analysis 1. "Now Everyone Can Fly". 2. BACKGROUND/HISTORY 3. BACKGROUND/HISTORY Thai National Airline was the only one airline which could fly in the main routes such as Bangkok-Chiang Mai by non-stop traveling in the past.
Other airlines had to land at Utapao airport before taking off to Chiang Mai. Air Asia Strategic Analysis - Free download as Word Doc .doc /.docx) or read online for free.4/4(12).
Korean Air brand is studied in terms of its swot analysis, competitors. Segmentation, Targeting and Positining(STP) have also been covered along with USP and tagline.Download